Hi! Our names are Nancy and Eugenia and we are two Korean-American friends who met and currently reside in San Diego. Growing up, we often traveled to Korea to visit family and fell in love with Korean culture and fashion. With Nancy's background in being a business owner and Eugenia being a mom of two littles, we came together and pursued our passion in wanting to bring what we experienced and saw in Korea to your home.

Haru, meaning "Day" in Korean, is a clothing brand that aims to bring comfort and fashion to your child's everyday wear. We specially handpicked these pieces from Korea for children ages 0-5 years old. Our goal is to provide access to a curated selection of baby clothes that reflects versatility, quality, and playfulness.